High-Street Beauty Alternatives Could Save You Hundreds. But Do Budget Skincare Items Perform?

A consumer holding beauty items Rachael Parnell
She states with a few alternatives she "can't tell the difference".

After discovering Rachael Parnell learned Aldi was selling a new product collection that looked comparable to products from luxury brand Augustinus Bader, she was "incredibly excited".

The shopper rushed to her nearest store to pick up the supermarket face cream for a low price for 50ml - a small portion of the £240 cost of the Augustinus Bader 50ml cream.

The smooth blue packaging and gold top of each creams look noticeably alike. And though she has not used the premium cream, she says she's impressed by the product so far.

She has been purchasing lookalike products from mainstream retailers and supermarkets for some time, and she's not alone.

Over a 25% of UK shoppers say they've purchased a skincare or makeup dupe. This rises to 44 percent among 18-34 year olds, based on a recently published poll.

Lookalikes are skincare products that mimic bigger name companies and provide cost-effective options to premium products. These products frequently have alike branding and containers, but in some cases the formulas can vary significantly.

Side-by-side of high-end and affordable face creams Victoria Woollaston
High-end vs affordable: Augustinus Bader's 50ml face cream retails for £240, while the supermarket's new Lacura face cream is £8.49.

'Expensive Is Not Necessarily Better'

Skincare experts say certain alternatives to high-end brands are good standard and assist make beauty routines more affordable.

"In my opinion more expensive is necessarily more effective," says dermatology expert one expert. "Not all affordable beauty label is bad - and not every high-end beauty item is the top."

"Certain [dupes] are really amazing," notes Scott McGlynn, who presents a program about celebrities.

Numerous of the items modeled on high-end labels "run out so quickly, it's just crazy," he remarks.

Skincare expert Scott McGlynn Scott McGlynn
Podcast host Scott McGlynn states some budget products he has tried are "amazing".

Skin specialist a doctor thinks dupes are suitable to use for "fundamental products" like hydrators and cleansers.

"Dupes will do the job," he comments. "These items will perform the essentials to a reasonable level."

A consultant dermatologist, suggests you can spend less when seeking simple-formula products like HA, niacinamide and a moisturizing ingredient.

"When you're purchasing a single-ingredient item then you're likely going to be alright in using a budget alternative or something which is fairly low cost because there's minimal that can go wrong," she explains.

'Do Not Be Swayed by the Container'

Yet the specialists also advise consumers check details and note that more expensive products are sometimes worth the additional cost.

Regarding high-end skincare, you're not only funding the name and promotion - sometimes the elevated price also is due to the formula and their standard, the potency of the effective element, the science used to develop the item, and studies into the item's effectiveness, she notes.

Beauty expert she suggests it's valuable questioning how certain dupes can be offered so inexpensively.

Occasionally, she believes they may have bulking agents that lack as numerous benefits for the skin, or the ingredients might not be as carefully selected.

"The major question mark is 'How is it so inexpensive?'" she asks.

Commentator McGlynn admits on occasion he's purchased skincare items that appear comparable to a well-known label but the item has "no connection to the premium version".

"Do not be fooled by the container," he cautioned.

Serums and creams on a shelf SimpleImages/Getty Images
The dermatologist advises choosing established brands for items with ingredients like vitamin A or ascorbic acid.

Regarding advanced items or those with components that can aggravate the skin if they're not created correctly, such as retinols or vitamin C, Dr Bhate advises selecting research-backed brands.

The expert explains these will likely have been through costly studies to evaluate how effective they are.

Skincare products must be evaluated before they can be marketed in the UK, says expert another professional.

If the label makes claims about the performance of the item, it requires evidence to support it, "however the manufacturer does not always have to perform the testing" and can instead use evidence done by other brands, she clarifies.

Read the Ingredients List of the Bottle

Are there any components that could signal a item is poor?

Components on the label of the tube are arranged by quantity. "Ingredients to avoid that you should look out for… is your petroleum-derived oil, your SLS, parfum, benzoyl peroxide" being {high up

Brianna Stevenson
Brianna Stevenson

A seasoned gaming analyst with over a decade of experience in online casino trends and strategy development.